Africa’s fastest growing Apartment Network ‘BlackBrick’ joins HotelREZ®
BlackBrick Aparthotels, a South African brand designed for global citizens, has partnered with HotelREZ® to drive strategic growth in both corporate and leisure markets. This collaboration aims to also enhance the aparthotel group's direct revenue ratio through improved distribution and visibility.
Working with HotelREZ, BlackBrick aims to position itself as the go-to urban aparthotel brand in South Africa. The partnership will enable BlackBrick Aparthotels to benefit from HotelREZ’s worldwide network of agency sales offices, global preferred partnerships with the world’s largest TMCs and agency groups, global RFP generation, chain wide deals and brand equity. This ensures a balanced mix of corporate, leisure, and direct bookings and reduced OTA dependency. The HotelREZ HO GDS chain code, which holds Tier 1 and Platinum preferred status globally, provides an optimised profile that boosts a hotel’s visibility across more than 750,000 travel agencies. It also centrally manages availability, rates, inventory, and content across multiple channels, including GDS and OTAs.
Initially, the collaboration will launch with five properties: BlackBrick Bedfordview and BlackBrick Sandton 1 and 2 in Johannesburg, as well as BlackBrick Foreshore and BlackBrick Gardens in Cape Town.
BlackBrick Aparthotels sought comprehensive global representation with advanced technology to drive ROI and margin, preferring this over pure SaaS solutions or distribution resellers. They required a boutique approach underpinned by operational excellence and quality to meet their unique needs. This strategic decision aligns with their goal of maximizing profitability whilst reducing the cost of sale.
BlackBrick Aparthotels will also feature as a new addition to the Best Loved Hotels® consumer brand, enhancing its position in the leisure and agency sectors.
With $100 million in developments and 17 more locations in the pipeline, BlackBrick Aparthotels offers modern, comfortable urban sanctuaries for business and leisure travelers. The brand appeals to entrepreneurs, digital nomads, and travelers seeking style and convenience, with amenities such as boxing gyms, Pilates studios, rooftop bars, swimming pools, and coworking spaces. All rooms are equipped with kitchens, desks, and super-fast Wi-Fi, perfect for extended stays.
This partnership will allow BlackBrick Aparthotels to extend its global footprint while staying true to its mission of creating connected, community-driven spaces with a local heartbeat and international reach.
Jonathan Liebmann, Co-Founder of BlackBrick Aparthotels, said: “At BlackBrick, we’re about creating spaces that connect people—not just to cities, but to each other. Partnering with HotelREZ helps us do that on a global scale. Their reach allows us to stay independent while still plugging into a powerful distribution network, and community of like-minded properties, which is the perfect balance for our brand.”
Daniel Simmons, CCO of HotelREZ, added: “We’re pleased to welcome BlackBrick Aparthotels to the HotelREZ family. This trailblazing aparthotel brand in South Africa has huge potential for growth in both local and international markets. We look forward to helping BlackBrick realize its potential through strategies that drive bookings, profitability and their growth.
This partnership positions BlackBrick Aparthotels as a sanctuary for entrepreneurs, digital nomads, and those enjoying bleisure and extended stay travel, offering a model that promises great returns.
For more information, visit: www.hotelrez.com