Are your customers being digitally served? - How advances in technology can be used to drive profitability
Covid has fundamentally changed the experience customers expect from a hospitality venue. They want to be safe, relaxed and entertained, while businesses need to be compliant, innovative and profitable. Technology is the key to attracting and retaining profitable footfall.
Tony Ford, Managing Director of Marston’s Telecoms, explains:
“The internet is now part of the DNA of hospitality as much as great food and drink, superb service and a carefully curated ambience.
With consumption of technology ever increasing, venues need to provide more and more connectivity. It’s not unusual for a hotel guest to have three devices using the broadband at once, and venues need the right connectivity in every corner of their premises.
Making sure customers stay longer, spend more and rave about a venue on social media is not just about comfortable beds, sourdough pizza or craft ales. It’s about putting a complete technology solution in place.
Robust broadband and great WiFi are the enabler for hospitality venues to drive greater profitability by offering customers not just access to the internet that is fast, free and everywhere but the advantages that come with it: from having their Netflix account up and running on the TV in their room when they arrive, to using an app to see whether a table for lunch will be free in 20 minutes.
It’s about future-proofing hospitality’s tech infrastructure as venues become more experience driven, so they can give customers a fabulous visit, increase dwell time and raise order values.
Both customers and the business benefit. A portal such as Marston’s Pints N’ Bites not only makes table ordering quick and easy, it also offers speedy payment that eliminates the cost of staffing tills. Similarly, our Hotspot WiFi portal provides businesses with customer contact details, increasing their lifetime value through targeted marketing.
With footfall mapping and Epos data comes the opportunity to count how many people are in each part of a venue, how long they linger, how much they spend and what on. Venues can build a complete picture of their customers and use that intelligence to boost profitability – by changing a particular room theme, or reducing staff at certain times of day.
Why trust Marston’s Telecoms? We are the only internet service provider owned by a pub company and have been serving the hospitality industry since 2008. We are on a journey with business owners to create the hospitality venue of the future – ready now for what customers will be demanding in three years (or even six months!)”
Please contact:
www.marstonstelecoms.com
01902 283 300