Focus Group transforms hotel WiFi into a powerful data capture and marketing tool
UK’s leading provider of essential technology launches Focus WiFi Intelligence powering hotel WiFi to enable data capture, drive guest engagement and secure loyalty for enhanced booking strategies
Focus Group, one of the UK's leading independent providers of essential business technology and connectivity solutions, today launches Focus WiFi Intelligence - a new digital engagement platform under its specialist division, Focus on Hospitality.
Focus WiFi Intelligence has been designed to help hospitality businesses enhance guest experiences, improve loyalty, and support direct bookings by transforming their existing WiFi system into a powerful marketing and data tool.
In today’s competitive hospitality landscape, understanding the guest journey is key to driving both satisfaction and profitability. This newly launched solution from Focus Group enables hotels to offer branded, seamless WiFi login experiences while capturing GDPR-compliant guest data. With the ability to integrate into CRM, PMS and marketing systems, the platform bridges the gap between on-site experiences and digital outreach, helping hoteliers unify guest profiles and personalise every interaction.
Focus WiFi Intelligence already offers powerful integrations with leading hospitality CRM platforms including Revinate, Klaviyo and HubSpot, Mailchimp with more integrations under development which will also further expand functionality.
By embedding guest data collection and loyalty into everyday infrastructure, this innovation empowers hotels to deliver standout experiences while increasing commercial value, all from a tool that’s simple to deploy, easy to manage and built for the modern hotel environment. Hotels can leverage insightful guest information to further enhance their service offerings and guest experience with the real-time data capture including email, WiFi access frequency and duration - which can be understood at portfolio or multi-property level. Within its secure cloud infrastructure, Focus WiFi Intelligence, provides customisable branding, guest segmentation tools for loyalty campaigns and upsell promotions, and comprehensive analytics offering insights into guest behaviour and engagement.
Alessandra Leoni, Head of Hospitality at Focus Group, commented: "We understand that hotel operators need more than just fast WiFi. They need data, insights and guest engagement tools that align with commercial goals. Focus WiFi Intelligence is designed to do exactly that, turning every guest login into a meaningful touchpoint that builds loyalty, supports personalisation and ultimately drives direct bookings."
The launch is a clear demonstration of Focus Group’s ongoing investment in hospitality technology, adding to a portfolio that already includes voice, cloud infrastructure, cybersecurity, IoT and IT management, all underpinned by deep hospitality sector knowledge.
Focus WiFi Intelligence is now available to all Focus Group hospitality clients and works across existing WiFi and connectivity solutions provided by Focus Group.
To learn more about how Focus on Hospitality can support your business, contact:
hospitality@focusgroup.co.uk