New expansion plans for The HLF Group – the leading supplier of contract standard furniture
Who are the HLF Group?
The HLF Group are the fastest growing manufacturer and supplier of contract standard furniture to various sectors. Their largest customer base are within the holiday park and leisure sectors including many lodge manufacturers and multiple park operators. They are preferred supplier for many well-known management companies including Sykes and Hoseasons.
The other sectors they supply range from Social housing units, retirement living, Build to rents, interior designers and hotels. They have seen huge growth in these areas in the last 18 months leading to their recent expansion.
Their USP is that they supply contract standard furniture at direct from factory prices. They adapt all models which are manufactured here in the UK to ensure they meet the regulations relevant to that particular sector. The regulations are constantly changing and thus they have in house specialists who are on hand to fully advise their customers.
We speak to the CEO Rachel Conroy to hear about their recent expansion.
‘HLF have experienced a huge period of growth over the last two years. Because the factories produce on a mass scale for large commercial retailers, we have been able to weather the storms everyone has faced with Brexit, covid and shipping costs increasing. We are really proud to have been able to continue to supply quality contract standard furniture at a very competitive price within very short lead times even in the most challenging of times. We really aim to build a lasting working relationship with our customers so they decide to come back everything they need furniture.
The design studio
The group have recently expanded their team and moved into a large 7,000 sq/ft purpose built headquarters which includes their offices and a large design studio and show room. Rachel explains the reasons behind their move:
‘It was becoming increasingly clear our customers needed to see, feel and test out more of our products. We supply many sectors from social housing units right up to 5* hotels and we needed to be able to show the range of products we offer. We have carefully designed 25 room set ups to show how our furniture would work in different settings – a hotel room, a log cabin and even an entire studio apartment for example. We have over 250 products on show here in our design studio.
We are keen to stress that we are very much direct from the factory and have trade prices. However, we are now able to offer the retail experience as customers can come and spend as long as they like browsing and choosing their furniture. We have interior designers within our team that will show them around and help them choose. An important part of our customers journey is education. We really spend time explaining how our products are contract standard, the density of different foams and the rub count and fire retardancy of the fabrics. Our customers can make an informed decision and safe in the knowledge that their furniture is built to last’
Areas of expansion
The HLF Group have plans to continue their growth including recruiting more staff, broadening their product offering and building a warehouse on their site.
The HLF Group are embarking on more production lines including 7 brand new living and dining ranges made here in the UK. These will be available for their account holders within the next 4 weeks. They are keen to keep ahead of the trends and for their products to be aesthetically pleasing but also they must be contract standard and be able to withstand heavy usage.
Get in touchIf you would like to book in to visit their show room or discuss any furniture projects, get in touch with a member of their sales team today:
HLF Group, Whiteley Road, Blaydon, NE21 5NJ
sales@thehlfgroup.com - info@thehlfgroup.com
0191 5700036 - 07890437677 - www.thehlfgroup.com